SPORT24, the No1 sports brand in Greece, has gone ahead to forge a collaboration with the global messaging platform Viber, by creating a SPORT24 community channel and exclusive stickers for the World Cup. SPORT24 presents to its readers and to Viber users, the first sports community channel, through which it offers an integrated information experience with all the news from the World Cup.
Through the community channel, Viber users can receive direct and accurate updates on everything that takes place during the World Cup, which is to be held in Russia from 14 June to 15 July. News, photographs, jokes, opinions, daily TV schedule shall be displayed on the screens of Viber users with one move. The SPORT24 stickers shall be available free of charge and users can use them to interact with their friends in football related conversations.