“Digital Growth” the next Game Changer conference - 28 March 2017 at the Megaron Concert Hall

24MEDIA, the largest digital media network in Greece, in cooperation with the strategic communication company Symeon G. Tsomokos SA, is organizing the next conference of the “Game Changer” series entitled “Digital Growth”, which is to be held on Tuesday 28 March 2017 at the Megaron Concert Hall in Athens. 

The aim of the conference is to highlight the strategies and pinpoint the areas of intervention where efforts must be focused, so that Greece can be successfully integrated into the international digital foreground. The conference will present the results of the digital technology revolution, as well as the emerging opportunities in all sectors of human activity and overall entrepreneurship.

Amongst the speakers who have confirmed their attendance are: 
Michalis Tsamaz Chairman and CEO, OTE Group & Member of the BoD, Thomas Skordas, Director, Digital Excellence and Science Infrastructure, DG CONNECT, Acting Head of Unit FET Flagships, European Commission, Brussels,  Milaidi Stoumpou, Director of Cloud Productivity Sales for Germany & CEE, Microsoft, Georgios Doukidis, Professor of IT Systems, Founder and Head of ELTRUN, Athens University of Economics and Business, Dr. Alex Eleftheriadis, Chief Scientist and co-founder, Vidyo, USA, Dimitris Gritzalis, Professor of ICT Security with the Dept. of Informatics of the Athens University of Economics and Business, Director of the Information Security and Critical Infrastructure Protection (INFOSEC) Laboratory, Athens University of Economics and Business, Manolis Manassakis, General Director Uber Greece, Steven Bitner, Economic Counselor, U.S. Embassy Athens, Giannis Konstantinidis, Chief Strategic Planning & Transformation Officer, OTE Group, Dimitris Mavros, BoD Member, MRB Hellas.

Grand sponsor of the conference is the OTE Group and AEGEAN is the official carrier. Communication sponsors are Direction Business Network with AdBusiness, Business Today, Αdvertising.gr, Βusinessnews.gr and Huffington Post Greece. The conference is organized under the auspices of GRECA and IAB.

Further information concerning the conference and how to participate can be found at www.gamechanger.gr

Dimitris Maris at the Delphi Economic Forum: Now is the time for new initiatives

The Chairman of the Greek Online Publishers Association (ΕΝΕD) and Founder & Chairman of the Board of the 24Media Group, gave a keynote speech at the Delphi Economic Forum, opening the discussion on the protection of the 4th Estate, the media and everything that is at stake in the future. 

Greece needs media that is cost-efficient, operationally autonomous, modern and adapted to contemporary needs” noted the Chairman of 24MEDIA and the Online Publishers Association, Dimitris Maris, opening the discussion on the significance of the Media in today’s democracies. In his keynote speech at a panel of the Delphi Economic Forum entitled “Protecting the fourth Estate: Democracy, accountability and the Media”.

“Media organizations are thought to play a significant role in democracies, yet how effective are they in exercising this function?” said Mr. Maris, referring to the challenges of new technologies in the “information market”.
 
Content is determined by the technology used in its production and dissemination

The Chairman of ENED reminded participants of the assessment he had made at last year’s forum, namely that the traditional publisher is perishing”; speaking of an inevitability in effect all over the world. As he said, new technologies are what determine the framework which news media must adapt to. “Content is determined by the technology used to produce and disseminate it” he noted, referring to the theory of technological determinism. Based on the former, Mr. Maris pointed out that “the message has been adapted to the media, the media has determined the structure of the message and consequently the media has become the message”, mentioning twitter as an example, which forces users to fit the meaning of what they want to express into 140 characters.


“With this as a theoretical basis, in our media microcosm, we are shifting the focus towards CONTEXT, the technological environment, the framework. As we like to say at 24MEDIA, “if CONTENT is king, CONTEXT is queen” . We produce content that is dispersed across multiple technological platforms via new and traditional media. We try to approach the consumer through different communication channels and in this attempt we adapt the message to the requirements determined by technology. In the end, the message has been adapted to the media, the media has determined the structure of the message and consequently the media has become the message”, stressed Mr. Maris.

After a general overview of how technology influences the way in which news is produced and broadcast, the Chairman of the 24MEDIA group said that there remain large issues at stake with regard to Greek media. He mentioned the need for financially and operationally independent media, whose influence is “the result of quality and established journalism rules and not of close business ties, interests and equilibriums”.

Mr. Maris put forth the example of TV which has recently been a source of controversy in Greece, pointing out how “private TV stations are making cuts to their information budgets and turning to entertainment. And this is because they are trying to fight back the dominant trend which seems to point to the fact that the free-to-air TV model is no longer sustainable”. 

We should target all potential audiences

Prompted by the changes to the TV status quo, the Chairman of ENED also spoke of the developments at the TV station MEGA. “One of the reasons why Theocharis Filippopoulos and myself became interested in the Mega Channel project, is because we both realized that there was something special about Mega. Despite its enormous problems, and due to its rich archives and strong brand, it could under proper administration be yet again be rendered profitable”, he noted, orientating success however towards the new digital age.


“To the question: “Will Mega ever again be able to manage a production of the standard of “The Island”, the answer is “No, not under these circumstances”. In order for this to happen there is a series of specific conditions.

One of them is for example, the degree to which the station could incorporate a digital rationale and cooperate with digital organizations already established and successful. Weather it could produce a new “Island” but this time exploit it properly across all platforms, in all ways, and across all potential audiences. Thus creating an exportable product as do Denmark and Turkey”, said Mr. Maris. 

Radio is a two-way media, creating groups and communities

Mr. Maris also mentioned the radio sector which “is of significant interest”. “Radio is a two-way media that creates groups and communities, accompanies listeners in various aspects of their daily lives and despite the proliferation of vertical services such as podcasts and on demand music services such as Spotify, it remains attractive and participatory” he said.
Beyond each individual information and communication media, the Chairman of 24MEDIA called on entrepreneurs and governments to focus on setting broader and firmer foundations. “Greece must soon invest at an infrastructure level, namely in fast broadband internet everywhere” noted Mr. Maris who also observed that our country is far behind other EU countries in this respect. Apart from the clear-cut obligations of the state, Mr. Maris also highlighted the need for initiatives by entrepreneurs. He also spoke of the ENED code of ethics, which as he said, is “our latest great bet as ENED”, which however “was not a state initiative”.   

Now is the time for initiatives

“After more than 7 years of financial crisis, it has become clear that each and every one of us shall have to contribute in our own way to guide our country out of the crisis” stressed the Chairman of 24MEDIA and of the Online Publishers’ Association, Mr. Maris, calling for investments in the industrial infrastructure that our country needs right now, which is none other than the digital one. “If ever there was an imperative time for new initiative, this time is now” concluded Mr. Maris.

 

Mary Synatsaki is the LadyLike Ambassador

Ladylike team is expanding

Ladylike.gr, 24MEDIA’S female brand, “says  boo” welcomes onboard Mary Synatsaki.
 
As of March 1st our beloved Mairiboo will be the face of Ladylike, the premium female brand in Greece. As Ladylike Ambassador she will share her concerns, experiences, advice and views on all the issues that worry, anger or trouble her and all our readers, because “Mary Synatsaki is one of us”. Together with the reporting team of the 24MEDIA  female brand, Mary Synatsaki shall prepare stories, produce  videos, go on wine and food tasting tours and will jointly look into all the issues concerning modern women. Her music preferences, her favorite TV series, fashion, beauty and relationships, daily news, social awareness and everything else that makes up Mary Synatsaki’s colorful personality will be available on Ladylike on a daily basis.

Dimitra Tsiggene, Ladylike Editor-in-Chief, stated: “It is our great pleasure to welcome Mary Synatsaki to our team. Mary is one of us and if Ladylike were a woman it would be like her. Independent, dynamic, stylish, sensitive, outgoing with strong views and a sense of humor.

Successful opening of the first sports escape room - The big stars of the evening: Nikos Pappas, Lefteris Bochoridis, Kostas Papanikolaou and Ioannis Papapetrou

Tuesday, February 7 was the grand opening of the Turkish Airlines EuroLeague Escape Room, the first sports-themed escape room, at the premises of Game Over on the first floor of Village Shopping & More in Rendis. The event was organized by Sport24.gr, the largest sport media brand in Greece, in collaboration with the company Game Over.
 
A little after 20.30, the Director of Sport24 Radio, Pantelis Diamantopoulos, welcomed Kostas Papanikolaou and Ioannis Papapetrou, from Olympiacos Piraeus, and Nikos Pappas and Lefteris Bochoridis, from Panathinaikos Superfoods Athens, who found themselves at the Game Over arena and experienced the most intense and nerve-racking 60 minutes they have felt off the court this season.
 
The four players had to solve a number of riddles and "steal" the famous EuroLeague trophy in order to make their escape from the room. At the end of the event, they shared their experience with the audience and reporters and signed autographs for fans.


Information on the Turkish Airlines EuroLeague Escape Room
The Turkish Airlines EuroLeague Escape Room is an innovative attempt to transport participants - basketball-enthusiasts or not – into the EuroLeague world by combining the most well-known basketball tournament in Europe with a popular leisure activity. All participating teams automatically enter a draw for a trip to attend the 2017 Turkish Airlines EuroLeague Final Four which will take place on May 18 and 21 in Istanbul.
For further information and reservations visit euroleaguescaperoom.gr
 

The Game Changer in Women of Influence conference successfully concluded

The conference Game Changer in Women of Influence, held at the Onassis Cultural Centre on Friday 20 January 2017 was particularly successful. The event was organized by 24MEDIA, the largest digital media network, in collaboration with the strategic communication company Symeon G. Tsomokos and was attended by more than 300 participants from the fields of politics, business and academia.

By means of discussions among 31 men and women holding key positions in the Greek and International communities and markets, a series of obstacles which even today hinder the progress and professional development of capable women, were discussed.

The first speaker to get the conference underway was Rania Antonopoulos, Alternate Minister for Combatting Unemployment, who pointed out existing employment inequalities and the underrepresentation of women in the Greek and European Parliaments. The General Secretary for Gender Equality, Foteini Kouvela, talked about the work done by the General Secretariat, stressing the high female unemployment rates in Greece and the need for proposals to enhance female entrepreneurship and for a just model that can ensure a balance between professional and personal life. 

The President of PASOK, Fofi Gennimata, also delivered and interesting speech, mentioning the steps that have been made in the issue of gender equality but also noting that what is required is an actual change in mentality.

Numerous distinguished participants in the interesting discussions included: Peggy Antonakou, General Manager Microsoft Hellas, Cyprus & Malta, Dr. Antigone Dimas, Genetics Researcher at ALEXANDER FLEMING, Biomedical Sciences Research Center, Antonis Monokrousos, Country Leader Oracle Hellas, Cluster Leader GCMM, Haris Broumidis, President & CEO, Vodafone Greece, Afroditi Panagiotakou, Vice Director, Onassis Cultural Centre Athens, Anastasia Sideri, Chair, Women In Business Committee, American-Hellenic Chamber of Commerce & Communications Director, The Coca Cola Company CSE, Akis Skertsos, ‎Director General at SEV, Hellenic Federation of Enterprises, Mareva Grabowski, Founder and Vice-Chairperson of Endeavor Greece, Tatiana Stamatelopoulou Captain A320, Aegean, etc.

The conference was supported by ORACLE. The official carrier of the event was AEGEAN, whilst the conference was held with the support of the Hellenic-American Chamber of Commerce. The event was sponsored by Direction Business Network with AdBusiness, Retail Business, CSR & HR Review, BusinessNews.gr and Huffington Post Greece.

The conference Game Changer in Women of Influence was realized under the auspice of the General Secretariat for Gender Equality.

For more information of the conference please visit www.gamechanger.gr
 

“Women of Influence” the upcoming Game Changer conference

24MEDIA, the largest digital media network in Greece, in cooperation with the strategic communications company Symeon G. Tsomokos SA, is organizing the next conference of the Game Changer series, entitled “Women of Influence”, which is to be held on Friday 20th of January 2017, at the Onassis Cultural Center in Athens, fostering the ambition of contributing to a change in the mentality which deters professionally successful women from reaching highly influential and prestigious positions

The following speakers have already confirmed their participation: Peggy Antonakou, CEO Microsoft Hellas, Dr. Antigone Dimas, Genetics Researcher at ALEXANDER FLEMING, Biomedical Sciences Research Center, Camille Egloff, Partner & Managing Director, The Boston Consulting Group, Athens, Dr. Angeliki Kosmopoulou,  Communications Consultant & Member of the Board, The People’s Trust, Marika Lambrou, CEO, Intersys.

The group of speakers is completed by Antigone Lyberaki, Professor, Department of Economics & Regional Development at the Panteion University, Dr. Nancy Mallerou, CEO, Life Clinic Group & Professional Coach, Author-Speaker, Christina Economou, Fashion Designer, Anastasia Sideri, Chair, Women In Business Committee, American-Hellenic Chamber of Commerce & Public Affairs & Communications Director, Coca-Cola Southeast Europe, The Coca-Cola Company

The event’s official carrier is AEGEAN. The conference will be realized with the support of the American-Hellenic Chamber of Commerce. The event is sponsored by Direction Business Network with AdBusiness, Retail Business, CSR & HR Review, BusinessNews.gr and Huffington Post Greece.

For more information on the conference and ways to participate please visit http://gamechanger.gr/women-of-influence-2016/

 

Game Changer in Digital Marketing conference concluded with great success

The 1st Game Changer in Digital Marketing conference was successfully concluded on Wednesday 5 October at the Central Stage of the Onassis Cultural Centre. The conference was organized by 24MEDIA, the largest digital media Group, in collaboration with the strategic communications company “Symeon G. Tsomokos” and was attended by over 600 digital marketing professionals and company executives.

Specialized executives from companies such as The New York Times, the Alibaba Group, Viber, TOMS, Copa90, Playbuzz, Parse.ly, made detailed reference to the latest developments in the field of digital marketing and presented best practices, giving a particularly international feel to the conference. 

The event was opened by the Chairman of the Hellenic Federation of Enterprises (SEV), Mr. Theodoros Fessas and the Secretary General for Digital Policy Mr. Giannis Tafyllis, whilst the Secretary General for Information and Communication, Dr. Lefteris Kretsos presented the government’s policy on digital information.

The event was sponsored by WIND and supported by Tempo OMD Hellas, Globe One Digital, Generation Y, BCA College, Athens Tech College.  AEGEAN was the event’s official carrier.

The Media Sponsors for the conference were Direction Business Network with AdBusiness, Business Today, Αdvertising.gr, Βusinessnews.gr and Huffington Post Greece.

The Game Changer in Digital Marketing conference was held under the auspices of: GRECA, EDEE, EEDE, ENED, IAB, SDE. 

For further information on the conference please visit www.gamechanger.gr

The Central Stage of the Onassis Cultural Centre to host the Game Changer in Digital Marketing

Due to the exceptional response of the communications and advertising sector executives, the Game Changer in Digital Marketing conference is transferred from the Small to the Central Stage of the Onassis Cultural Centre.

The Conference will be held on Wednesday 5 October 2016 by 24MEDIA, the largest digital media network in Greece, in collaboration with the strategic communication company Symeon G. Tsomokos SA.

Some of the Speakers who will offer an integrated and contemporary approach to digital marketing include: Olga Amangeldyeva, Head of Business Development Department at Alibaba Mobile, Alibaba Group, Dmitriy Lushnikov, Head of Marketing at Alibaba Mobile Business Group, Αtanas Raykov, Head of Telecom Partnerships & General Manager CEE, Viber,  Alessander Argenti, EMEA Social Media Manager, TOMS, Yael Shafrir, General Manager MENA, Playbuzz, Kelsey Arendt, Success Manager, Parse.ly, and Philip Mitchelson, Marketing Director,  Copa90, BigBalls Media.

The keynote speech of the conference will be delivered by the Secretary General of Digital Policy, Mr. Giannis Tafyllis, whilst a greeting will also be delivered by the Secretary General for Information and Communication Dr. Lefteris Kretsos.

The event is sponsored by WIND and supported by TEMPO OMD HELLAS, GLOBE ONE DIGITAL, BCA, Athens Tech College. AEGEAN is the event’s official carrier.

Media Sponsors for the conference are Direction Business Network with AdBusiness, Business Today, Αdvertising.gr, Βusinessnews.gr and Huffington Post Greece.

The Game Changer in Digital Marketing conference is held under the auspices of: GRECA, EDEE, EEDE, ENED, IAB, SDE. Members of those organizations are entitled to a 20% discount.

Additional information regarding the full schedule of the Conference, the discussion topics and how to take part, is available on

For any further information please contact Ms. Gogo Vlachou at g.vlachou@gamechanger.gr, tel. 210 728 9000

 

The New York Times’ “T- Brand Studio” at the Game Changer in Digital Marketing

T Brand Studio is the New York Times’ award-winning brand marketing studio. They create digital experiences for their customers with content oriented towards a high-level audience. At the Game Changer in Digital Marketing conference, Nelly Gocheva will present the trends in native advertising and branded content through her work as Global Editor for the top publisher in the world.

The “Game Changer in Digital Marketing” conference will be held on Wednesday 5 October 2016 at the Central Stage of the Onassis Cultural Centre in Athens by 24MEDIA, the largest digital media network in Greece, in collaboration with the strategic communication company Symeon G. Tsomokos SA.

Renowned speakers from Greece and abroad will offer an integrated and contemporary approach to digital marketing, including all tools and media and how they can be combined and incorporated into a company’s overall targets and strategy. Further information on the full schedule of the Conference, the issues to be discussed and how to participate are available at www.gamechanger.gr

The event is sponsored by WIND and supported by TEMPO OMD HELLAS, GLOBE ONE DIGITAL, BCA, ATHENS TECH. AEGEAN is the event’s official carrier.

Media Sponsors for the conference are Direction Business Network with AdBusiness, Business Today, Αdvertising.gr, Βusinessnews.gr and Huffington Post Greece.

The Game Changer in Digital Marketing conference is held under the auspices of: GRECA, EDEE, EEDE, ENED, IAB, SDE. Members of those organizations are entitled to a 20% discount.

For any further information please contact Ms. Gogo  Vlachou at g.vlachou@gamechanger.gr, tel. 210 728 9000

 

Alibaba to present at the “Game Changer in Digital Marketing” Conference

On Wednesday 5 October 2016 the first “Game Changer” conference, entitled “Digital Marketing” is to be held at the Onassis Cultural Centre.

The already impressive list of speakers and digital marketing experts from Greece and abroad, now includes Olga Amangeldyeva, Head of Business Development Department at Alibaba Mobile, Alibaba Group and Head of Marketing at Alibaba Mobile Business Group. Both these Alibaba top executives will present the company strategy and will share with participants extremely useful experience and know-how for marketing and internet professionals.

Game Changer in Digital Marketing is the second in a series of international conferences organized by 24MEDIA, the largest digital media network in Greece, in collaboration with the strategic communication company Symeon G. Tssomokos S.A. For the detailed conference schedule and registration information please visit the website:
http://gamechanger.gr/

The event is sponsored by WIND supported by the participation of TEMPO OMD HELLAS and GLOBE ONE DIGITAL. AEGEAN is the event’s official carrier.

The Media Sponsors for the conference are Direction Business Network with AdBusiness, Business Today, Αdvertising.gr, Βusinessnews.gr and Huffington Post Greece.

The Game Changer in Digital Marketing conference is under the auspices of: GRECA, EDEE, EEDE, ENED, IAB, SDE. Members of the aforementioned organizations are eligible for a 20% discount.

 

Game Changer in Digital Marketing

The leading conference in Digital Marketing

24MEDIA, the largest digital media network in Greece, in cooperation with the strategic communications company Symeon G. Tsomokos SA, is organizing the first “Game Changer” conference in “Digital Marketing”, which is to be held on Wednesday 5 October 2016 at the Onassis Cultural Center in Athens. 

The conference “Game Changer in Digital Marketing” will present all the new trends in marketing, digital communication and online advertising. It will offer an integrated and fully contemporary approach to digital marketing, including all means and tools, the combinations between them and their incorporation into the overall targets and strategy of a company. The latest developments in the use of video in advertising, in programmatic buying, in content marketing and native advertising are some of the issues that will be discussed during the conference.

The conference has ensured the participation of the following Speakers: Yael Shafrir, General Manager MENA, Playbuzz, Philip Mitchelson, Marketing Director,  Copa90, BigBalls Media,  Lefteris Petrounias, Gold Olympic Medalist in rings, Konstantinos Kyranakis,  President of the Youth of the European People's Party (YEPP), Alternate Press Representative and Head digital communication for New Democracy, Egli Balamatsi, CEO, Interweave, Panagiotis Vitakis,  Senior Vice President Operations, Greek Office Head, Persado, Dimitris Papoutsis, Ιδρυτής, Globe One Digital, Ilias Sousis,  Head of Agencies and YouTube, Google Greece, Cyprus & Malta, Zisis Bellas, CCO, Pollfish, Tasos Spanidis, CEO, Generation Y.

The conference targets those who are professionally involved in the field of communications and advertising, marketing specialists, marketing executives, owners of e-shops but also anyone who wishes to expand their knowledge of digital marketing.

The event is supported by the companies TEMPO OMD HELLAS and GLOBE ONE DIGITAL. AEGEAN is the official carrier for the event.

Media Sponsors of the conference are Direction Business Network with AdBusiness, Business Today, Αdvertising.gr, Βusinessnews.gr and Huffington Post Greece

The Game Changer conference in Digital Marketing is held under the auspices of: GRECA, EDEE, EEDE, ENED, IAB, SDE.

Further information concerning the full schedule of the Conference, the issues to be discussed as well as how to participate can be found at www.gamechanger.gr

For additional information please contact Ms. Gogo Vlachou at  g.vlachou@gamechanger.gr, tel. 210 728 9000

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Cooperation between Athens Tech College and 24MEDIA

The technical college Athens Tech College, created by BCA College and the multinational company Intracom Holdings, and the digital Media and technology company 24MEDIA have announced the commencement of their cooperation, at a Press Conference held on Tuesday 6 September at the Electra Palace Hotel in Athens.

Athens Tech is the result of a collaboration between leading companies in the technology sector and the academic community. Its aim is to produce fully trained and highly sought after executives in the sector of IT and new technologies. According to recent research, professions pertaining to the development of IT applications are included in the list of most popular professions in the modern labor market.

Mr. Petros Kokkalis, President of Athens Tech, opened the press conference with a greeting, whilst Messrs. Charis Daskalakis, CEO of the BCA College, Chrysostomos Sfatos, Corporate Affairs for the INTRACOM Group and Stavros Drakoularakos, CEO of 24MEDIA, presented the new business partnership and their future plans.

Mr. Charis Daskalakis stated: “The objective of education is that it moves parallel to the needs of the real economy. At Athens Tech we offer courses in the most highly demanded specialties related to the science of computers, specialties which are in great demand in the labor market. At the same time, we have ensured that our students have the opportunity to study at one of the leading institutes worldwide, the University of Sheffield, in Athens. It is the first time in Greece that an academic institution, BCA College, collaborates with two leading companies in their sector, the multinational Intracom and the top digital media company, 24MEDIA.

Mr. Chrysostomos Sfatos, stated: “For the past 40 years, the INTRACOM Group has pioneered in technological innovation and has invested in knowledge and research. We are very excited to be participating in this endeavor which will offer opportunities for developing skills and cultivating entrepreneurship at a critical turning point for our country. Being a large multinational technological Group, we provide experience, opportunities for future employment and hands-on specialization to talented Greek youths and we believe that the combination with the experience of 24MEDIA and BCA, offers significant synergies with regard to the success of the endeavor.

Mr. Stavros Drakoularakos stated: “In the context of its constant development, 24MEDIA has taken a decisive step into the field of technological education, by proceeding with a benchmark partnership with Athens Tech. In this way we welcome yet another brand to our portfolio, whilst at the same time expanding the range of our activities. We aim to assist the effort by Athens Tech to formulate the executives of tomorrow in the sector of IT and technological entrepreneurship, adding extroversion and targeted knowhow to the endeavor.