Game Changer in Digital Marketing conference concluded with great success

The 1st Game Changer in Digital Marketing conference was successfully concluded on Wednesday 5 October at the Central Stage of the Onassis Cultural Centre. The conference was organized by 24MEDIA, the largest digital media Group, in collaboration with the strategic communications company “Symeon G. Tsomokos” and was attended by over 600 digital marketing professionals and company executives.

Specialized executives from companies such as The New York Times, the Alibaba Group, Viber, TOMS, Copa90, Playbuzz, Parse.ly, made detailed reference to the latest developments in the field of digital marketing and presented best practices, giving a particularly international feel to the conference. 

The event was opened by the Chairman of the Hellenic Federation of Enterprises (SEV), Mr. Theodoros Fessas and the Secretary General for Digital Policy Mr. Giannis Tafyllis, whilst the Secretary General for Information and Communication, Dr. Lefteris Kretsos presented the government’s policy on digital information.

The event was sponsored by WIND and supported by Tempo OMD Hellas, Globe One Digital, Generation Y, BCA College, Athens Tech College.  AEGEAN was the event’s official carrier.

The Media Sponsors for the conference were Direction Business Network with AdBusiness, Business Today, Αdvertising.gr, Βusinessnews.gr and Huffington Post Greece.

The Game Changer in Digital Marketing conference was held under the auspices of: GRECA, EDEE, EEDE, ENED, IAB, SDE. 

For further information on the conference please visit www.gamechanger.gr

The Central Stage of the Onassis Cultural Centre to host the Game Changer in Digital Marketing

Due to the exceptional response of the communications and advertising sector executives, the Game Changer in Digital Marketing conference is transferred from the Small to the Central Stage of the Onassis Cultural Centre.

The Conference will be held on Wednesday 5 October 2016 by 24MEDIA, the largest digital media network in Greece, in collaboration with the strategic communication company Symeon G. Tsomokos SA.

Some of the Speakers who will offer an integrated and contemporary approach to digital marketing include: Olga Amangeldyeva, Head of Business Development Department at Alibaba Mobile, Alibaba Group, Dmitriy Lushnikov, Head of Marketing at Alibaba Mobile Business Group, Αtanas Raykov, Head of Telecom Partnerships & General Manager CEE, Viber,  Alessander Argenti, EMEA Social Media Manager, TOMS, Yael Shafrir, General Manager MENA, Playbuzz, Kelsey Arendt, Success Manager, Parse.ly, and Philip Mitchelson, Marketing Director,  Copa90, BigBalls Media.

The keynote speech of the conference will be delivered by the Secretary General of Digital Policy, Mr. Giannis Tafyllis, whilst a greeting will also be delivered by the Secretary General for Information and Communication Dr. Lefteris Kretsos.

The event is sponsored by WIND and supported by TEMPO OMD HELLAS, GLOBE ONE DIGITAL, BCA, Athens Tech College. AEGEAN is the event’s official carrier.

Media Sponsors for the conference are Direction Business Network with AdBusiness, Business Today, Αdvertising.gr, Βusinessnews.gr and Huffington Post Greece.

The Game Changer in Digital Marketing conference is held under the auspices of: GRECA, EDEE, EEDE, ENED, IAB, SDE. Members of those organizations are entitled to a 20% discount.

Additional information regarding the full schedule of the Conference, the discussion topics and how to take part, is available on

For any further information please contact Ms. Gogo Vlachou at g.vlachou@gamechanger.gr, tel. 210 728 9000

 

The New York Times’ “T- Brand Studio” at the Game Changer in Digital Marketing

T Brand Studio is the New York Times’ award-winning brand marketing studio. They create digital experiences for their customers with content oriented towards a high-level audience. At the Game Changer in Digital Marketing conference, Nelly Gocheva will present the trends in native advertising and branded content through her work as Global Editor for the top publisher in the world.

The “Game Changer in Digital Marketing” conference will be held on Wednesday 5 October 2016 at the Central Stage of the Onassis Cultural Centre in Athens by 24MEDIA, the largest digital media network in Greece, in collaboration with the strategic communication company Symeon G. Tsomokos SA.

Renowned speakers from Greece and abroad will offer an integrated and contemporary approach to digital marketing, including all tools and media and how they can be combined and incorporated into a company’s overall targets and strategy. Further information on the full schedule of the Conference, the issues to be discussed and how to participate are available at www.gamechanger.gr

The event is sponsored by WIND and supported by TEMPO OMD HELLAS, GLOBE ONE DIGITAL, BCA, ATHENS TECH. AEGEAN is the event’s official carrier.

Media Sponsors for the conference are Direction Business Network with AdBusiness, Business Today, Αdvertising.gr, Βusinessnews.gr and Huffington Post Greece.

The Game Changer in Digital Marketing conference is held under the auspices of: GRECA, EDEE, EEDE, ENED, IAB, SDE. Members of those organizations are entitled to a 20% discount.

For any further information please contact Ms. Gogo  Vlachou at g.vlachou@gamechanger.gr, tel. 210 728 9000

 

Alibaba to present at the “Game Changer in Digital Marketing” Conference

On Wednesday 5 October 2016 the first “Game Changer” conference, entitled “Digital Marketing” is to be held at the Onassis Cultural Centre.

The already impressive list of speakers and digital marketing experts from Greece and abroad, now includes Olga Amangeldyeva, Head of Business Development Department at Alibaba Mobile, Alibaba Group and Head of Marketing at Alibaba Mobile Business Group. Both these Alibaba top executives will present the company strategy and will share with participants extremely useful experience and know-how for marketing and internet professionals.

Game Changer in Digital Marketing is the second in a series of international conferences organized by 24MEDIA, the largest digital media network in Greece, in collaboration with the strategic communication company Symeon G. Tssomokos S.A. For the detailed conference schedule and registration information please visit the website:
http://gamechanger.gr/

The event is sponsored by WIND supported by the participation of TEMPO OMD HELLAS and GLOBE ONE DIGITAL. AEGEAN is the event’s official carrier.

The Media Sponsors for the conference are Direction Business Network with AdBusiness, Business Today, Αdvertising.gr, Βusinessnews.gr and Huffington Post Greece.

The Game Changer in Digital Marketing conference is under the auspices of: GRECA, EDEE, EEDE, ENED, IAB, SDE. Members of the aforementioned organizations are eligible for a 20% discount.

 

Game Changer in Digital Marketing

The leading conference in Digital Marketing

24MEDIA, the largest digital media network in Greece, in cooperation with the strategic communications company Symeon G. Tsomokos SA, is organizing the first “Game Changer” conference in “Digital Marketing”, which is to be held on Wednesday 5 October 2016 at the Onassis Cultural Center in Athens. 

The conference “Game Changer in Digital Marketing” will present all the new trends in marketing, digital communication and online advertising. It will offer an integrated and fully contemporary approach to digital marketing, including all means and tools, the combinations between them and their incorporation into the overall targets and strategy of a company. The latest developments in the use of video in advertising, in programmatic buying, in content marketing and native advertising are some of the issues that will be discussed during the conference.

The conference has ensured the participation of the following Speakers: Yael Shafrir, General Manager MENA, Playbuzz, Philip Mitchelson, Marketing Director,  Copa90, BigBalls Media,  Lefteris Petrounias, Gold Olympic Medalist in rings, Konstantinos Kyranakis,  President of the Youth of the European People's Party (YEPP), Alternate Press Representative and Head digital communication for New Democracy, Egli Balamatsi, CEO, Interweave, Panagiotis Vitakis,  Senior Vice President Operations, Greek Office Head, Persado, Dimitris Papoutsis, Ιδρυτής, Globe One Digital, Ilias Sousis,  Head of Agencies and YouTube, Google Greece, Cyprus & Malta, Zisis Bellas, CCO, Pollfish, Tasos Spanidis, CEO, Generation Y.

The conference targets those who are professionally involved in the field of communications and advertising, marketing specialists, marketing executives, owners of e-shops but also anyone who wishes to expand their knowledge of digital marketing.

The event is supported by the companies TEMPO OMD HELLAS and GLOBE ONE DIGITAL. AEGEAN is the official carrier for the event.

Media Sponsors of the conference are Direction Business Network with AdBusiness, Business Today, Αdvertising.gr, Βusinessnews.gr and Huffington Post Greece

The Game Changer conference in Digital Marketing is held under the auspices of: GRECA, EDEE, EEDE, ENED, IAB, SDE.

Further information concerning the full schedule of the Conference, the issues to be discussed as well as how to participate can be found at www.gamechanger.gr

For additional information please contact Ms. Gogo Vlachou at  g.vlachou@gamechanger.gr, tel. 210 728 9000

www.facebook.com/GameChangergr/?fref=ts

www.twitter.com/GameChangerGr

Cooperation between Athens Tech College and 24MEDIA

The technical college Athens Tech College, created by BCA College and the multinational company Intracom Holdings, and the digital Media and technology company 24MEDIA have announced the commencement of their cooperation, at a Press Conference held on Tuesday 6 September at the Electra Palace Hotel in Athens.

Athens Tech is the result of a collaboration between leading companies in the technology sector and the academic community. Its aim is to produce fully trained and highly sought after executives in the sector of IT and new technologies. According to recent research, professions pertaining to the development of IT applications are included in the list of most popular professions in the modern labor market.

Mr. Petros Kokkalis, President of Athens Tech, opened the press conference with a greeting, whilst Messrs. Charis Daskalakis, CEO of the BCA College, Chrysostomos Sfatos, Corporate Affairs for the INTRACOM Group and Stavros Drakoularakos, CEO of 24MEDIA, presented the new business partnership and their future plans.

Mr. Charis Daskalakis stated: “The objective of education is that it moves parallel to the needs of the real economy. At Athens Tech we offer courses in the most highly demanded specialties related to the science of computers, specialties which are in great demand in the labor market. At the same time, we have ensured that our students have the opportunity to study at one of the leading institutes worldwide, the University of Sheffield, in Athens. It is the first time in Greece that an academic institution, BCA College, collaborates with two leading companies in their sector, the multinational Intracom and the top digital media company, 24MEDIA.

Mr. Chrysostomos Sfatos, stated: “For the past 40 years, the INTRACOM Group has pioneered in technological innovation and has invested in knowledge and research. We are very excited to be participating in this endeavor which will offer opportunities for developing skills and cultivating entrepreneurship at a critical turning point for our country. Being a large multinational technological Group, we provide experience, opportunities for future employment and hands-on specialization to talented Greek youths and we believe that the combination with the experience of 24MEDIA and BCA, offers significant synergies with regard to the success of the endeavor.

Mr. Stavros Drakoularakos stated: “In the context of its constant development, 24MEDIA has taken a decisive step into the field of technological education, by proceeding with a benchmark partnership with Athens Tech. In this way we welcome yet another brand to our portfolio, whilst at the same time expanding the range of our activities. We aim to assist the effort by Athens Tech to formulate the executives of tomorrow in the sector of IT and technological entrepreneurship, adding extroversion and targeted knowhow to the endeavor.

 

The website “Mixani tou Xronou” joins the 24MEDIA network

In the framework of its growth, and as of 1st June 2016, 24MEDIA is expanding its cooperation with the site mixanitouxronou.gr which comes to further enhance the Group’s network with a particularly strong news brand.

Mixani tou Xronou”, directed by Christos Vasilopoulos and Dimitris Petropoulos, is an informational site which reports on significant past events, presents unknown aspects of the lives of persons whose works and days it is worth getting to know, with emphasis on figures from history and civilization. To date, the journalistic team has made and presented more than 250 TV documentaries. They have been awarded the Botsi Institute award for the promotion of journalism and in Cyprus the program has twice been pronounce best television show. On the internet the aim is to provide original journalistic content and reports on a 24-hour basis without time or geographical restrictions. During the two years of its operation it has gained the trust of a large and dynamic audience.

Stavros Drakoularakos, CEO of 24MEDIA stated: “It is a special and unique pleasure each time we welcome a new brand to the large 24MEDIA family. Especially if it is something so familiar, cherished and journalistically trustworthy like Mixani tou Xronou. We grow and develop using the best elements and always taking into account the interests of our readers”.

The publishers of mixanitouxronou.gr Ch. Vasilopoulos and D. Petropoulos are pleased about the partnership with 24MEDIA which they consider to be a significant factor for the further advancement of their informational endeavor.

 

The Commissioner of Immigration and Internal Affairs Mr. Dimitris Avramopoulos at 24MEDIA

Within the context of reaching out to European mass media outlets, the Commissioner of Immigration and Internal Affairs, Mr. Dimitris Avramopoulos, met with executives at the 24MEDIA offices on Monday June 6th. 

Mr. Avramopoulos was received by Mr. Dimitris Maris, Chairman of 24MEDIA, Mr. Stavros Drakoularakos, CEO of 24MEDIA, Mr. Pavlos Tsimas, Publishing Advisor & Editor at Large, Huffington Post Greece, Mr. Stamatis Zaharos, Publishing Advisor, 24MEDIA and Mr. Haris Pavlidis, Journalist. Following the meeting Mr. Avramopoulos was introduced to the directors of the various brands of 24MEDIA and of Sport24 Radio.

PopCode, powered by Oneman: Our entire pop culture on one website!

http://www.oneman.gr/pop-code/

On 3 June, Oneman.gr officially launched “PopCode”, a new brand focusing on pop culture within and without the borders of Greek reality.

Manned by a specialized team and headed by Thodoris Dimitropoulos, Pop Code gives a daily account of pop culture, with original content, humor and a bantering and teasing style. The site mainly draws its subjects from TV, Cinema, Games, Print and the Theatre

Manos Michalos, Content Director for 24MEDIA, stated: “We are very pleased and proud of PopCode. The 24MEDIA team has been aspiring for quite a while now to introduce the above project to Greek audiences, with content that revolves around pop culture and which in the digital age is in high demand, easily consumed and with high expectations from its audience. This has been achieved today via a brand that comes to build upon the exceptional foundations set by Oneman. With contemporary subjects, mobile-first design, a clean environment for readers and advertisers, emphasis on native advertising, PopCode constitutes a step forward for the entire 24MEDIA group.”

Follow PopCode on Facebook and Twitter.

Game Changer in Sports- The Premium Summit for the Sports Industry

 

The 1st Sports Conference Game Changer in Sports, organized by 24MEDIA and the communications company Symeon Tsomokos S.A., came to a successful conclusion on Monday 18 April, at the Hilton Athens. More than 300 attendees gained valuable insight into successful case studies concerning sport and its business and marketing aspects, presented by renowned speakers. Find below the speakers flash interviews video.

 

 

Ladylike takes off with 944.796 unique visitors

24MEDIA’s website for women was on an upward course for the month of April, with a record number of 944.796 unique visitors according to official AT Internet data.

Ladylike.gr reached 3rd place according to the figures of the Greek Online Publisher’s Association (ENED) based on visits, out of all other sites with woman-related content included in the count. More specifically the 24MEDIA group brand managed to increase its page views by 62.3% and its unique visitors by 50.4% compared to January 2016, according to AT Internet data*.

Marilou Repapi, Director of Female Content of 24MEDIA stated: “We are extremely proud and pleased with Ladylike’s upward trend and intend to continue dynamically for even greater success. Congratulations to the entire Ladylike reporting team”.

*Source: AT Internet January- April 2016

Successful Completion of the 1st Sports Conference -Game Changer in Sports

The 1st Sports Conference Game Changer in Sports, organized by 24MEDIA and the communications company Symeon Tsomokos S.A., came to a successful conclusion on Monday 18 April, at the Hilton Athens. More than 300 attendees gained valuable insight into successful case studies concerning sport and its business and marketing aspects, presented by renowned speakers.  The speakers included, Mr. Stavros Kontonis, Deputy Minister of Culture and Sports, Mr. Jordi Bertomeu Orteu, President and CEO of Euroleague, Mr. Jesus Bueno Pascual, Vice President for Europe, Africa & the Middle East, for NBA, Mr. Giannis Panousis, Professor of Criminology at the National and Kapodistrian University of Athens, Mr. Panos Papadopoulos, Forthnet CEO, Mr. Nikos Dabizas, Technical Director of OMONIA FC, Mr. Periklis Iakovakis, athletics champion, Mr. Giannis Spanoudakis, BoD member of Stoiximan.gr, as well as Mr. Srdjan Djokovic, father of the tennis  player Novak Djokovic. The main issues discussed during the conference focused on the future of sport, the phenomenon of hooliganism, sport as a necessary tool for sponsorship investment as well as the future of sport as formulated through new media.

Eleni Chatzimitsou, Director of Group Business Development for 24MEDIA stated: “We are particularly proud of the outcome of the 1st Game Changer in Sports conference and we wish to sincerely thank all participants, speakers and coordinators, as well as our big sponsors STOIXIMAN.GR and NOVA for their valuable contribution. We also wish to thank our supporters AMSTEL, GLOBE ONE DIGITAL and SPORTRADAR, the Hilton Athens for hosting the event, the company Podium for its translating services and Digitribe Mediahouse for producing the video material. Finally our warm thanks to media sponsors Novasports and Direction Business Network which supported the 1st sports conference Game Changer in Sports with Adbusiness, Advertising.gr and All Star Basket”.