Dimitris Maris, Founder and Chairman of 24MEDIA was the keynote speaker at the BCA`s graduates of its MA in Marketing [Digital Marketing] program.
The original title of the speech was “Challenges and prospects in the digital era”, however Mr Maris focused on the differences and the lessons learnt by those between his generation (Generation X) and that of the Graduates (Generation Y). Moreover he emphasized the role of personality vs technology, as well as the ability to adjust to the results of one's decisions.
The very vibrant discussion that followed revolved around the difficulties in Greece and its position in a globalised era; the future of digital media globally, as well as the way to cope with the flood of changes and the way we live.