During the 2014 Turkish Airlines Euroleague Final Four, which took place in Milan May 16-18, 2014, 24MEDIA and Euroleague Basketball took steps to solidify their business partnership.
While the Editorial Team of Euroleague Greece was making sure fans were getting the best possible Final Four coverage, the 24MEDIA executive management team had a chance to meet with Euroleague Officials.
Both sides expressed their satisfaction with the project so far and confirmed their mutual commitment to the partnership for the upcoming season of 2014-2015. New ways for additionally strengthening the official Turkish Airlines Euroleague Destination in Greece were discussed.
The localized version, which is hosted in a dedicated section of Sport24.gr, is a model example of the Turkish Airlines Euroleague global strategy, and is used as a case study for the League’s expansion strategy through localized version. As reported in a recent press release issued by Euroleague Basketball on April 2014, “Sport24.gr of Greece boosted the Turkish Airlines Euroleague traffic in that country by almost 400%”.
Alex Ferrer Kristjansson, Euroleague Basketball Brand and Communication Director, stated: “Our partnership with Sport24.gr has helped us in reaching our objective of getting the Turkish Airlines Euroleague closer to our Greek fans. SPORT24 has become the official destination for all Greek fans when looking for quality content about the League in their language. Not only they have created a premium site for the Turkish Airlines Euroleague, but they also have created different social media channels to interact with the fans and create conversations around the League”.
Furthermore, the CEO of 24MEDIA, Stavros Drakoularakos had the opportunity to present this highly successful case study to the students of the Euroleague Basketball Institute’s Master in Sports Management & Marketing, a postgraduate course run in partnership between Ca’ Foscari University and Euroleague Basketball.
