ARIANNA HUFFINGTON BRINGS HUFFINGTON POST TO NATIVE COUNTRY IN COLLABORATION WITH 24MEDIA

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Huffington Post Greece Joins Huffington Post’s Global Newsroom, 
Which Will Cover 14 Markets by January 2015

Nearly 50% of Huffington Post’s Traffic Now Comes from Outside the U.S

September 18, 2014 -- New York, NY and Athens, Greece -- Marking a homecoming, Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, today announced plans to launch a Greek edition of The Huffington Post in collaboration with 24MEDIA, building upon the brand’s growing international presence, which now covers more than half of the world’s GDP.

The Greek-language site will be established through collaboration with 24MEDIA, the largest digital media publisher in Greece, backed by a number of prominent Greek financial partners. Huffington Post Greece will be based in Athens and is scheduled to launch in November 2014.

“I’m so grateful to be able to bring The Huffington Post to Greece at this moment,” said Arianna Huffington, President and Editor-in-Chief of The Huffington Post Media Group. “For me personally, it’s the ultimate homecoming, not only because of my Greek heritage, but because Huffington Post is, not coincidentally, very much rooted in a Greek tradition of bringing people together and facilitating interesting conversations. With the support and expertise of our amazing Greek media partner 24MEDIA, we’ll be bringing our hybrid approach of original reporting and an inclusive blog platform to tell the stories that matter most and -- just as important -- help people throughout Greece tell their stories themselves, in words, in pictures and in video. For me, launching Huffington Post in Greece is a once-in-a-lifetime opportunity to work with a country that has given so much to me.”

Huffington Post Greece is the third international edition to be announced in the past month, with Huffington Post India slated to debut in November 2014 and Huffington Post Arabic in January 2015. Huffington Post Greece is the latest addition to The Huffington Post’s integrated global newsroom, which has hundreds of editors who collaborate in real-time to create content in eight languages using a custom unified tech platform and will cover 14 markets by the end of January 2015.

“Both in the US and internationally, The Huffington Post has quickly emerged as a truly unique and highly innovative global media brand, a phenomenal digital success story with readers at the very epicenter,” said Stavros Drakoularakos, CEO of 24MEDIA. “We will use all of our know-how and experience to ensure that this rapidly becomes the case in Greece as well. It is our privilege to partner with the Huffington Post in Arianna’s native country.”

"With the Greek economy seeming to have turned a corner in 2014 and with real GDP forecast to grow more than 6% over the next two years, this is an exciting time to be launching our Greek edition," said Jimmy Maymann, Chief Executive Officer of the Huffington Post. "And by combining this new Greek language edition with the global reach of the Huffington Post we are also perfectly placed to deliver an innovative new news service to the estimated seven million strong Greek population living all over the world."

The Huffington Post has 115 million multiplatform unique visitors per month in the U.S. (comScore, August 2014), with nearly 50% of the site’s traffic coming from outside of the U.S. Newswhip listed The Huffington Post as the number one publisher on Facebook in August, for the fourth consecutive month.

About The Huffington Post
The Huffington Post is a Pulitzer Prize-winning source of breaking news, features, and entertainment, as well as a highly engaged community for opinion and conversation. The Huffington Post has 115 million multiplatform unique visitors per month in the U.S. (comScore, August 2014). The site has over 80,000 bloggers -- from politicians, students and celebrities to academics, parents and policy experts -- who contribute in real-time on the subjects they are most passionate about. The Huffington Post has editions in the UK, Canada, France, Spain, Italy, Japan, Maghreb, Germany, Brazil and South Korea. The Huffington Post is part of AOL Inc. (NYSE: AOL).

About 24MEDIA
24MEDIA is the leading digital publishing group in Greece. Its network of 20 quality brands is visited by an average of 6.5 million Unique Browsers on a monthly basis.
24MEDIA’s mission is to produce and distribute high quality content and services to users and to provide innovative and effective communications solutions to advertising clients. It is pursued through investment in people and technology and through focus on the diversity of brands, delivery platforms and tools for users and advertisers. It is enhanced by strategic co-operations with key partners in Greece and internationally. 24MEDIA's international project portfolio includes brands such as NBA, Euroleague and Dailymotion.

Media Contact:
Amanda Schumacher, 917-510-5077, [email protected]
Jessica Hanks, 212-402-7232, [email protected]

 

 

PREMIUM PUBLISHER’S NETWORK (PPN) ANNOUNCES ITS LAUNCH

Premium Publisher’s Network (PPN) announces its launch in August 2014, in beta version. With the technological platform ADTECHmarketplace™ of AOL, ΡΡΝ will exclusively feature the audience of significant Greek Digital Publishers, in the Greek and International market.

24MEDIA, DPG Digital Media, Olive Media and Adweb are creating the biggest private market place in the Greek Market with highly developed targeting options, an available inventory that will exceed 1 billion impressions per month and a 100% “brand-safe” and upgraded environment.

The target is to create the biggest programmatic offering in Greece, with the highest coverage quality, as well as in the different thematic areas that will stand out and distinguish its position from the other ad exchanges.

A special event for the presentation of PPN will take place in the beginning of September, in order to present its capabilities to the Greek market, while at the same time there will be announcements of the new partnerships.

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24MEDIA EXCLUSIVE SPONSORSHIP PARTNER OF THE LIDL FAN CUP 2014

During the Lidl Fan Cup, which takes place from June 2 to the 13th of July 2014, football fans from all over Europe have the opportunity to participate in the ultimate tournament of football, player against player, and country against country. Lidl, focusing on innovation, created a unique social media experience via Facebook. 

While matches take place online among 10 million Facebook fans of LIDL, each penalty happens in fact off-line, through a complex technical system, which Lidl developed specifically for this fan based soccer tournament.

24MEDIA, further increasing its competitiveness in the rapidly evolving ecosystem of digital services, supports this innovative initiative. SPORT24 and CONTRA, alongside NEWS247, are the exclusive media sponsors of the LIDL fan cup 2014. 

24MEDIA ROLLS OUT PROGRAMMATIC TRADING INITIATIVE

Up to 300 million ad impressions to be provided per month, in all formats.

24MEDIA is entering the programmatic trading area, in accordance to international trends which highlight this new practice as a basic lever for the further development of digital advertising. 24MEDIA becomes the first Group in Greece to provide this service to partners and customers, offering as of 1st of August inventory ranging from 100 to 300 million ad impressions per month, depending on market demand. This advertising space refers to all IAB international main formats and media agencies have begun to be informed about the specific commercial context and additional terms. 24MEDIA will use ADTECH’s marketplace platform, an innovative technological solution that, as it was created by a global publisher, is highly suitable to publishers’ needs. At the same time, its video extension, the adap.TV platform, is considered to be an extremely innovative service in the fast growing area of online video advertising.

Additionally, the audience targeting platform of Nugg.Ad, which 24MEDIA is already offering to its customers for all its brands, will be used for audience targeting with demographics and behavioral/consumer criteria.

"We are very glad that we are continuing to evolve, while moving on a dynamic path of constant innovation and we are eagerly expecting the market’s response, in order for programmatic trading to kick start its presence in Greece, bringing the Greek market closer to international digital standards. We are sure that in addition to the ADTECH solution in ad serving, the programmatic trading platform will prove to be equally strong and effective" stated Fragiskos Monogios, Deputy CEO & Commercial Director of 24MEDIA.

 

24MEDIA’S VALUABLE CONTRIBUTION TO THE BROADCAST OF THE EUROPEAN TEAM CHAMPIONSHIPS

24MEDIA contributed decisively to the communication of a very important event for our National Athletics team and for the field of Athletics in general, the European Team Championships First League, by broadcasting via live streaming the games through its digital platforms.

We would like to thank 24MEDIA for this partnership, for the promotion and communication of our most important events and we hope that this partnership will continue and further expand in the future.
 
Kostas Panagopoulos,
President of the Hellenic Athletics Federation

 

 

 

24MEDIA ANNOUNCES CHANGES TO SENIOR LEADERSHIP TEAM

Following the appointment of Stavros Drakoularakos as new CEO of 24MEDIA, the company is pleased to announce additional changes in its senior leadership team:

Fragiskos Monogios has assumed the role of Deputy CEO, while maintaining his position as Commercial Director. Mr. Monogios will continue to directly manage the Commercial Department which includes the Key Account Managers, Klodiana Leka, Nikitas Mantas, and Gianna Rakintzaki, as well as Marilena Bati, who is responsible for Ad Serving Operations.

Additionally, 24MEDIA is excited to announce the following key positions:

Eleni Chatzimitsou has assumed a new role as Director of Group Business Development.

Anna Maria Beritsi has been promoted to Head of Marketing.

Both Ms. Chatzimitsou and Ms. Beritsi have proven their value to 24MEDIA, and we are confident they will each, in turn, bring their talents to successfully heading up each of these initiatives.  

NEW LONGFORM CONTENT ON SPORT24

SPORT24 has created a new section and content template, for a better and more relaxing user reading experience. The best analyses and opinions articles are to be found on this new version.

Sport24.gr, the leading and most successful sports website, is the absolute FrontPage of sports news in Greece. With live coverage of all sport events, everyday information and a significant presence on all platforms, both on web and mobile, SPORT24 fans have the chance to be daily informed on everything that happens in the world of sports, locally and internationally.

Today, SPORT24 launches a new presentation of its content, aiming to offer a better and more accurate view of the articles that represent the best in longform content and quality journalism. With an exceptionally clear layout, which makes reading easier, and with advertising positions adapted to this, Longform, is the section, in which the best analyses and opinion articles will be hosted from selected journalists of Sport24.gr.

This new form of content can be found on web, mobile editions and the mobile App of SPORT24.

 

NEW UPDATE FOR THE SPORT24 MOBILE APPLICATION

The SPORT24 app becomes even better with the release of version 1.4.3

The mobile application, which is available for free, includes a variety of innovative features, such as real time sport news, "Minute by Minute" matches, push notifications, excellent response times and the best possible experience for the user. The rich content and excellent design have won over the demanding sports fans.

The new version brings out additional characteristics like:

•    Amazing look and feel, according to the guidelines of IOS 7. Images, fonts and menu make for a pleasurable user experience.
•    New category, which is named “World Cup”, is added. The best coverage of World Cup 2014 rapidly and easily on everyone's mobile phone.
•    Addition of "WhatsApp" and "iMessage", as additional ways of sharing an article. Our fans asked for this feature and we are here to deliver.
•    Redesign of the settings for push notifications. The readers can choose easily which notifications, they wish to receive.

 

THREE GOLD DIGITAL MEDIA AWARDS FOR 24MEDIA

The awards regard to cross platform content, native advertising and audience targeting.

24MEDIA was the only Media Group to win three gold awards during the ceremony of the Digital Media Awards 2014.

Specifically, SPORT24 won the Gold Award in the category of Cross Platform Content (Web, Mobile, App, and Samsung SmartTV), while ONEMAN, the first digital male brand in Greece, won the Gold Award in the category of Native Advertising/Content Marketing. Finally, the Gold Award in the category of Best Innovative Service for advertisers was awarded to the advanced audience targeting service offered by 24MEDIA, in partnership with Nugg.ad, Europe’s audience experts. 

24MEDIA is the largest Digital Media Group in Greece (audience traffic source: ENED / AT Internet & OJD), with brands like NEWS247, SPORT24, ONEMAN, CONTRA, COSMO, TECHGEAR, DELTIOKAIROU and with international brands, such as NBA, DAILYMOTION and EUROLEAGUE.

 

EPO AND 24MEDIA ANNOUNCE THEIR PARTNERSHIP

Athens, June 2014 – The Hellenic Football Federation and 24MEDIA, Greece’s Digital Media Group, have announced the launch of their sponsorship partnership for the following two years.

24MEDIA is now the official media partner of all national football teams, communicating and supporting through the network of its cooperating websites, all athletic and other activities of the Greek national team. Sport24.gr and Contra.gr, the main communication vehicles of this partnership, will provide comprehensive media coverage, with the aim of promoting National Teams, while at the same time supporting and strengthening Greek football on a  local and international level.

Commenting on this partnership, John Papakonstantinou, EPO’s Deputy CEO, stated: "Οn the occasion of the launch of this partnership with 24MEDIA, I would like to express the satisfaction of the Federation, which will be cooperating with such a strong player in the Greek Media. It is key aim of EPO to promote and advertise all the Greek National Football Teams and their activities, and I believe that with the help of 24MEDIA, this aim is even closer to be fully achieved . "

“24MEDIA, once again demonstrates clearly that it invests in high quality content. It is with great pleasure that we proceed with this official collaboration with EPO, clearly aiming to support the National Football Teams, while at the same time providing our readers with new services. This specific partnership is added to a series of official partnerships with strong brands like the NBA and EUROLEAGUE”, commented Stavros Drakoularakos, CEO of 24MEDIA.”

STAVROS DRAKOULARAKOS NEW CEO OF 24MEDIA

Stavros Drakoularakos, a distinguished professional with extensive experience in the fields of digital content, technology and management, has been named as the new CEO of 24MEDIA.

Over the last decade, Stavros Drakoularakos has held several key positions, actively assisting the company in fulfilling its strategic goal of becoming the market leader in greek digital media. Stavros Drakoularakos's main goal will be to further accelerate the group’s development by substantially enhancing its digital portfolio and revenues.

"Our objective is to further increase the competitiveness of 24MEDIA in the rapidly evolving ecosystem of digital services. We are delighted that Stavros undertakes this role", said Dimitris Maris, Chairman of the digital group.

24MEDIA is the largest Digital Media Group in Greece (audience traffic source: ENED / AT Internet & OJD), and a  key point of reference in the market of digital publishers, having the largest network of sites in Greece with brands like NEWS247, SPORT24, ONEMAN, CONTRA, COSMO, TECHGEAR, DELTIOKAIROU, while at the same time representing international brands like NBA, DAILYMOTION and EUROLEAGUE.

MORE THAN 2.000.000 FANS & FOLLOWERS FOR THE 24MEDIA NETWORK

24MEDIA, the largest digital media group in Greece with strong brands, like SPORT24, CONTRA, NEWS247, ONEMAN, COSMO and with strategic partnerships abroad,  such as  with ΝΒΑ, DAILYMOTION and EUROLEAGUE recorded impressive numbers in May with the Fans & Followers of the network reaching more than 2.000.000 in total.