24MEDIA EXCLUSIVE SPONSORSHIP PARTNER OF THE LIDL FAN CUP 2014

During the Lidl Fan Cup, which takes place from June 2 to the 13th of July 2014, football fans from all over Europe have the opportunity to participate in the ultimate tournament of football, player against player, and country against country. Lidl, focusing on innovation, created a unique social media experience via Facebook. 

While matches take place online among 10 million Facebook fans of LIDL, each penalty happens in fact off-line, through a complex technical system, which Lidl developed specifically for this fan based soccer tournament.

24MEDIA, further increasing its competitiveness in the rapidly evolving ecosystem of digital services, supports this innovative initiative. SPORT24 and CONTRA, alongside NEWS247, are the exclusive media sponsors of the LIDL fan cup 2014. 

24MEDIA ROLLS OUT PROGRAMMATIC TRADING INITIATIVE

Up to 300 million ad impressions to be provided per month, in all formats.

24MEDIA is entering the programmatic trading area, in accordance to international trends which highlight this new practice as a basic lever for the further development of digital advertising. 24MEDIA becomes the first Group in Greece to provide this service to partners and customers, offering as of 1st of August inventory ranging from 100 to 300 million ad impressions per month, depending on market demand. This advertising space refers to all IAB international main formats and media agencies have begun to be informed about the specific commercial context and additional terms. 24MEDIA will use ADTECH’s marketplace platform, an innovative technological solution that, as it was created by a global publisher, is highly suitable to publishers’ needs. At the same time, its video extension, the adap.TV platform, is considered to be an extremely innovative service in the fast growing area of online video advertising.

Additionally, the audience targeting platform of Nugg.Ad, which 24MEDIA is already offering to its customers for all its brands, will be used for audience targeting with demographics and behavioral/consumer criteria.

"We are very glad that we are continuing to evolve, while moving on a dynamic path of constant innovation and we are eagerly expecting the market’s response, in order for programmatic trading to kick start its presence in Greece, bringing the Greek market closer to international digital standards. We are sure that in addition to the ADTECH solution in ad serving, the programmatic trading platform will prove to be equally strong and effective" stated Fragiskos Monogios, Deputy CEO & Commercial Director of 24MEDIA.

24MEDIA’S VALUABLE CONTRIBUTION TO THE BROADCAST OF THE EUROPEAN TEAM CHAMPIONSHIPS

24MEDIA contributed decisively to the communication of a very important event for our National Athletics team and for the field of Athletics in general, the European Team Championships First League, by broadcasting via live streaming the games through its digital platforms.

We would like to thank 24MEDIA for this partnership, for the promotion and communication of our most important events and we hope that this partnership will continue and further expand in the future.
 
Kostas Panagopoulos,
President of the Hellenic Athletics Federation

24MEDIA ANNOUNCES CHANGES TO SENIOR LEADERSHIP TEAM

Following the appointment of Stavros Drakoularakos as new CEO of 24MEDIA, the company is pleased to announce additional changes in its senior leadership team:

Fragiskos Monogios has assumed the role of Deputy CEO, while maintaining his position as Commercial Director. Mr. Monogios will continue to directly manage the Commercial Department which includes the Key Account Managers, Klodiana Leka, Nikitas Mantas, and Gianna Rakintzaki, as well as Marilena Bati, who is responsible for Ad Serving Operations.

Additionally, 24MEDIA is excited to announce the following key positions:

Eleni Chatzimitsou has assumed a new role as Director of Group Business Development.

Anna Maria Beritsi has been promoted to Head of Marketing.

Both Ms. Chatzimitsou and Ms. Beritsi have proven their value to 24MEDIA, and we are confident they will each, in turn, bring their talents to successfully heading up each of these initiatives.  

NEW LONGFORM CONTENT ON SPORT24

SPORT24 has created a new section and content template, for a better and more relaxing user reading experience. The best analyses and opinions articles are to be found on this new version.

Sport24.gr, the leading and most successful sports website, is the absolute FrontPage of sports news in Greece. With live coverage of all sport events, everyday information and a significant presence on all platforms, both on web and mobile, SPORT24 fans have the chance to be daily informed on everything that happens in the world of sports, locally and internationally.

Today, SPORT24 launches a new presentation of its content, aiming to offer a better and more accurate view of the articles that represent the best in longform content and quality journalism. With an exceptionally clear layout, which makes reading easier, and with advertising positions adapted to this, Longform, is the section, in which the best analyses and opinion articles will be hosted from selected journalists of Sport24.gr.

This new form of content can be found on web, mobile editions and the mobile App of SPORT24.

NEW UPDATE FOR THE SPORT24 MOBILE APPLICATION

The SPORT24 app becomes even better with the release of version 1.4.3

The mobile application, which is available for free, includes a variety of innovative features, such as real time sport news, "Minute by Minute" matches, push notifications, excellent response times and the best possible experience for the user. The rich content and excellent design have won over the demanding sports fans.

The new version brings out additional characteristics like:

•    Amazing look and feel, according to the guidelines of IOS 7. Images, fonts and menu make for a pleasurable user experience.
•    New category, which is named “World Cup”, is added. The best coverage of World Cup 2014 rapidly and easily on everyone's mobile phone.
•    Addition of "WhatsApp" and "iMessage", as additional ways of sharing an article. Our fans asked for this feature and we are here to deliver.
•    Redesign of the settings for push notifications. The readers can choose easily which notifications, they wish to receive.

THREE GOLD DIGITAL MEDIA AWARDS FOR 24MEDIA

The awards regard to cross platform content, native advertising and audience targeting.

24MEDIA was the only Media Group to win three gold awards during the ceremony of the Digital Media Awards 2014.

Specifically, SPORT24 won the Gold Award in the category of Cross Platform Content (Web, Mobile, App, and Samsung SmartTV), while ONEMAN, the first digital male brand in Greece, won the Gold Award in the category of Native Advertising/Content Marketing. Finally, the Gold Award in the category of Best Innovative Service for advertisers was awarded to the advanced audience targeting service offered by 24MEDIA, in partnership with Nugg.ad, Europe’s audience experts. 

24MEDIA is the largest Digital Media Group in Greece (audience traffic source: ENED / AT Internet & OJD), with brands like NEWS247, SPORT24, ONEMAN, CONTRA, COSMO, TECHGEAR, DELTIOKAIROU and with international brands, such as NBA, DAILYMOTION and EUROLEAGUE.

EPO AND 24MEDIA ANNOUNCE THEIR PARTNERSHIP

Athens, June 2014 – The Hellenic Football Federation and 24MEDIA, Greece’s Digital Media Group, have announced the launch of their sponsorship partnership for the following two years.

24MEDIA is now the official media partner of all national football teams, communicating and supporting through the network of its cooperating websites, all athletic and other activities of the Greek national team. Sport24.gr and Contra.gr, the main communication vehicles of this partnership, will provide comprehensive media coverage, with the aim of promoting National Teams, while at the same time supporting and strengthening Greek football on a  local and international level.

Commenting on this partnership, John Papakonstantinou, EPO’s Deputy CEO, stated: "Οn the occasion of the launch of this partnership with 24MEDIA, I would like to express the satisfaction of the Federation, which will be cooperating with such a strong player in the Greek Media. It is key aim of EPO to promote and advertise all the Greek National Football Teams and their activities, and I believe that with the help of 24MEDIA, this aim is even closer to be fully achieved . "

“24MEDIA, once again demonstrates clearly that it invests in high quality content. It is with great pleasure that we proceed with this official collaboration with EPO, clearly aiming to support the National Football Teams, while at the same time providing our readers with new services. This specific partnership is added to a series of official partnerships with strong brands like the NBA and EUROLEAGUE”, commented Stavros Drakoularakos, CEO of 24MEDIA.”

STAVROS DRAKOULARAKOS NEW CEO OF 24MEDIA

Stavros Drakoularakos, a distinguished professional with extensive experience in the fields of digital content, technology and management, has been named as the new CEO of 24MEDIA.

Over the last decade, Stavros Drakoularakos has held several key positions, actively assisting the company in fulfilling its strategic goal of becoming the market leader in greek digital media. Stavros Drakoularakos's main goal will be to further accelerate the group’s development by substantially enhancing its digital portfolio and revenues.

"Our objective is to further increase the competitiveness of 24MEDIA in the rapidly evolving ecosystem of digital services. We are delighted that Stavros undertakes this role", said Dimitris Maris, Chairman of the digital group.

24MEDIA is the largest Digital Media Group in Greece (audience traffic source: ENED / AT Internet & OJD), and a  key point of reference in the market of digital publishers, having the largest network of sites in Greece with brands like NEWS247, SPORT24, ONEMAN, CONTRA, COSMO, TECHGEAR, DELTIOKAIROU, while at the same time representing international brands like NBA, DAILYMOTION and EUROLEAGUE.

MORE THAN 2.000.000 FANS & FOLLOWERS FOR THE 24MEDIA NETWORK

24MEDIA, the largest digital media group in Greece with strong brands, like SPORT24, CONTRA, NEWS247, ONEMAN, COSMO and with strategic partnerships abroad,  such as  with ΝΒΑ, DAILYMOTION and EUROLEAGUE recorded impressive numbers in May with the Fans & Followers of the network reaching more than 2.000.000 in total.

SPORT24 PART OF THE GUARDIAN’S 2014 WORLD CUP EXPERTS’ NETWORK

Sport24.gr is the exclusive Greek media partner of The Guardian’s World Cup 2014 “EXPERTS' NETWORK”, which comprises of leading media networks from nations partcipating at the upcoming championships.

A variety of media from 32 countries – among them France Football, Official Fifa 2014 World Cup magazine, La Gazzetta dello Sport, Maisfutebol, The Guardian US, The Guardian UK, 11Freunde, Corrierre della Sera, De Telegraaf – participate in The Guardian Experts’ Network. 

SPORT24 will supply the Experts’ Network with daily news reports regarding the Greek national football team, through extensive news coverage. At the same time, a specially designed section of Sport24.gr dedicated to the World Cup 2014 will be including news, features and multimedia content with a local flavour and expertise contributed by all members of the Guardian Experts’ Network. 

This collaboration of top media organisations from all over the world aims to give users the best possible coverage of the 2014 World Cup. Fans will enjoy this unique co-operation throughout the whole tournament.

THE NEW CONTRA.GR

Contra.gr, launched in February 2001, remains one of the strongest forces in sports information. 

Certain elements have changed in these 13 years, but its basic core remains the same, the continuous faith of its readers who support their favorite “blue habit”.

New sports columns, modern homepage changes, new ideas, more analysis, better interaction are some of the things that were renewed recently for Contra.gr, all under the same trusted motto of “Opinion – Analysis – Reliability”.

The power of Contra.gr was, is and will be its strong editorial team, who aims on providing readers with clear opinion; Opinion without any blinders, without any interventions.

The site enters a new phase. Under the editorial management of Pantelis  Vlachopoulos, and an experienced sports journalist team, it has been preparing for a new season. The aim is the top. The way is complete reliability. Chief Editors Stavros Karaindros and Themis Kaisaris, coordinate daily aspects of the editorial team, in order to provide the best possible sports news. The team has additionally increased, including among others Giorgos Sirigos, Stavros Georgakopoulos, Dimitris Kritis, Tasos Magoulas, Panos Seitanidis, Sakis Gkinas, Akis Georgios, Kostas Kefalogiannis, Aris Asvestas, Yannis Ntallas, Kostas Bratsos, Apostolis Hortatos, Spiros Kavalieratos, Marina Striga, Manos Androulakis, Nikos Gianopoulos, Giannis Zoitos and Yannis Mpairaktaris.

Watch the new Contra.gr trailer here. 

Continuity is a given, as is our respect for what people read and for the continuous love they have been showing to Contra.gr for the last 13 years.