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SPORT24: New Sports News Application on Samsung Smart TV

Athens - March 10th 2014 - Samsung Electronics Hellas announces its partnership with 24MEDIA with the completion of the SPORT24 application for the Samsung Smart TV. SPORT24 provides complete and real time information on sports news and all major sport events.

 Through a specially designed application that is available in Greece and Cyprus, SPORT24 reaches the audience of Samsung Smart TV, providing direct and easy access to rich content and editorial coverage of all sports news. Additionally, users can select and “follow” the news of their favorite sports team, read the Frontpages of all sports newspapers and watch video highlights of sport events and athletes statements.Mr. George Tsaousis, Audio Visual Director of Samsung Electronics Hellas, stated: "It is our priority to enrich and broaden the Greek content on Samsung Smart TV. In this context, the company continues to innovate, moving into strategic partnerships with major content providers of information and entertainment. "

Dr. Dimitris Xenakis, R&D Director of 24MEDIA stated: "As society turns toward digital lifestyle, the access to content from the consumer during every day moment of his life becomes increasingly important. Our strategic objective is to give our guests the opportunity to enjoy SPORT24 wherever and whenever they want, in the most natural way. The partnership with Samsung, which has just started, gives us the opportunity to expand our users’ access to our rich content, in their own living room, through Samsung Smart TV».

The SPORT24 application is available in the category “Sports” on Samsung Smart TV and Smart Blu ray players, models of 2013. Soon to be also expected for 2011 and 2012 models.


24MEDIA chooses the ad technology of ADTECH

24MEDIA, the largest digital publishing group in Greece, chooses ADTECH as the technological solution in ad serving and in management of advertising space.

This is the second important innovation that the 24MEDIA group announces in the last 3 months, following its strategic partnership with the audience targeting platform.

Fragiskos Monogios, Commercial Director of 24MEDIA stated:

"The digital Market is developing rapidly and 24MEDIA should, as the leading Digital Publisher, become the first group in the Greek market to take it to the next step of advertising technology. We chose ADTECH as it consists a complete Ad -serving solution that covers all creative possibilities and distribution channels like Video, Mobile, Rich Media and Programmatic Trading (real time bidding) etc.

With ADTECH we are upgrading our offered services to advertisers and agencies, being able to use our inventory in the most effective way, applying innovative solutions such as’s advanced audience targeting. An important factor in choosing ADTECH has been the fact that ADWEB is their representative in the Greek market and provides the highest level of support and understanding of the market and its special characteristics."