First film by Oneman.gr shown at the Adventure Film Festival

The Greek film festival, Adventure Film Festival, dedicated to adventure sport activities, was successfully held for the fourth time on the 18th and 19th of November at the Athens College Theatre and Oneman.gr also took part.

The popular men’s lifestyle site presented at the festival the film by Dimitra Babadima “H2O: 2 parts Heart, 1 part Obsession” which tells the fascinating story of the ultra swimmer Spyros Chrysikopoulos who, last summer, successfully completed the 4-way crossing of Toroneos Bay, swimming for 34 consecutive hours so as to cover the distance of 104 kilometers.

H2O: 2 parts Heart, 1 part Obsession was shown on Sunday 19/11 and was enthusiastically applauded by the Adventure Film Festival audience. Spyros himself attended the screening and spoke of his endeavor and of his ambition to break further records.     

Antonis Tzavaras, Editor in Chief of Oneman.gr, stated: “Oneman was extremely supportive of Spyros Chrysikopoulo’s effort right from the start. His story is one of surpassing oneself, which touched us and inspired us to the core and after a certain point we felt obliged to share these strong emotions. Dimitra Babadima with her unique insight and her special narrative style has created a film that leaves no viewer untouched whilst Konstantinos Abatzis recorded the effort in a longread that will inspire even the most demanding reader. We are extremely proud of this work and we wish to thank Adventure Film Festival for hosting it".

You can watch the film here.

House Twenty Four has opened its doors and is waiting for you!

House Twenty Four, 24MEDIA’s largest phygital project, is ready to receive the advertising market with a series of native and branded content actions.

House Twenty Four is expected to seal the relationship between 24MEDIA’s sites and the advertised brands, since it will allow all product and service categories that match the needs of contemporary consumers, to be framed around different parts of the house.

Food, cosmetics, electrical appliances, furniture, clothes and accessories as well as services that make our daily lives easier, shall star in the weeks to come in the experiential stories of our journalists and in the branded content activities of Custom.

24MEDIA’s House is open to ideas, is full of content and invites the advertising market to discover it.
 

The newspaper “Sunday ETHNOS” back in circulation

On Sunday 12 November the Sunday Ethnos will yet again be available at newsstands, after the re-circulation of its daily edition on 16th of September.

The Sunday ETHNOS with its renewed design, is a modern newspaper which aims to become a protagonist in providing readers with political, social, financial and entertainment information.

Together with the Sunday ETHNOS there is the return of the valid and reliable financial brand “Imerisia”, which targets readers whose interest is focused on financial and business developments.

The renewed Sunday issue of the historical newspaper will commence with a rich edition included a TV guide, the lifestyle insert LIFE and two special inserts on cars and culture.
 

24MEDIA Group’s news media brands exclusive ICIJ collaborators in the Paradise Papers revelations in Greece

24MEDIA participated in the global journalistic investigation concerning the Paradise Papers, as the exclusive media partner of ICIJ (International Consortium of Investigative Journalists) in Greece. The Group’s news media brands, News247.gr, Radio 24/7 as well as the newspaper “Ethnos” exclusively reveal the leaked Paradise Papers data on tax havens.
  
The Paradise papers are one of the largest journalistic disclosures, involving 380 investigative journalists and 96 media sources such as The Guardian, BBC, Le Monde, The New York Times & CBC, in 67 countries. The Paradise Papers’ data consists of over 13.4 million documents with a total volume of 1.4 terabytes in which are concealed the offshore connections off over 120 public figures from 47 different countries, including Greece.
 
The Paradise Papers leak originates from two offshore service providers, Appleby and Asiaciti Trust, with head offices in the Bermuda Islands and Singapore, as well as from the 19 corporate records from tax havens and secrecy jurisdictions. The leaks were received by the German newspaper Süddeutsche Zeitung, which shared the information with the International Consortium of Investigative Journalists (ICIJ) and its network of hundreds of journalists. In Greece investigations on the leaked data are published from the 24MEDIA Group’s news media.
 

The 2nd Game Changer in Digital Marketing concluded with 21 speakers and 650 participants

The 2nd Game Changer in Digital Marketing conference organised by 24MEDIA, the country’s largest media Group, and the strategic communications company “Symeon G. Tsomokos”, was concluded on Tuesday 10 October at the central stage of the Onassis Cultural Centre, after having been sold out for a second consecutive year.

More than 650 company executives, sector-experts from Greece and abroad and press representatives took part in the conference. Twenty-one very significant speakers made detailed reference to recent developments in digital marketing and presented the most successful case studies and practices.
          
Patrick Falconer, Executive Director of New York Times gave the opening speech, presenting ways to attract and retain a “difficult” audience, Panagiotis Giannopoulos, Global Head of Email Marketing for Amazon referred to the factors that constitute an internationally successful email marketing strategy. Marshall Stark, Head of EMEA Display and Video Platforms Go to Market for Google shared with his audience the significance of strategy according to the needs of the consumer public. Malika Sharma, Business Director, Digital Marketing Strategy for Neo@Ogilvy and Kostas Chamalidis Founder & CEO of Digital Minds spoke of the need to create reliable and targeted content as a basic ingredient of a successful digital marketing strategy.

Alexandros Manos, CEO of Valuecom spoke about the value of narrative in digital marketing and discussed with Giorgos Palierakis, Senior Lead Marketing Manager for Philips, how this can be put into effect in current campaigns. Mary Synatsaki and Dimitris Ougarezos, using vibrant and contemporary language, spoke about current sector trends from an influencers’ point of view.
 
The conference was concluded with a draw amongst the participants, the winner of which was awarded a scholarship for the Msc in Digital Marketing, by the BCA College.

The conference was sponsored by Valuecom and supported by the companies: Globe One, Tempo, Regus, Athens Tech College and BCA College. Contributor: Digitribe Digital Studio.

Communication sponsors for the conference were: Direction Business Network with Adbusiness, Business Today, BusinessNews.gr, Advertising.gr, the newspaper Ethnos and HuffPost Greece. The conference was held under the auspices of EDEE, EEDE, ENED, GRECA, IAB, and SDE.
 
Further information on the conference can be found on www.gamechanger.gr
 
 

Game Changer in Digital Marketing

The leading conference to be held for 2nd consecutive year
10 October 2017, Onassis Cultural Centre

 24MEDIA, the largest digital media network in Greece, in cooperation with the strategic communications company Symeon G. Tsomokos SA, is organizing the 2nd conference on Digital Marketing in the Game Changer series, which is to be held on Tuesday 10 October 2017 at the Onassis Cultural Centre. 
This year’s event is to host significant personalities and sector executives who will put forth for discussion central issues pertaining to the sector such as the opportunities to be found in the digital environment, the creation of credible and targeted content, the creation of a successful email marketing strategy of global caliber, the significance of creativity in pioneering digital marketing applications, how to involve and retain a “difficult” public-market, the 360 marketing strategy and the importance of influencers in marketing. 
 
Confirmed speakers at the conference include:
 
Panagiotis Giannopoulos, Global Head of Email Marketing, Amazon
Marshall Stark, Head of Display and Video Platforms, EMEA Go to Market, Google
Patrick M Falconer, Executive Director, The New York Times
Malika Sharma, Business Director, Digital Marketing Strategy & Client Servicing, Neo@Ogilvy
Marios Barkis, Commercial Director, Νissan – Nik. I. Theocharakis
Kostas Chamalidis, Founder & CEO, Digital Minds
Vangelis Davitidis, Co-Founder, Creative Director & Partner, 4 Wise Monkeys
Dimitris Maniatis, Head, Reprise Media Athens
Dimitris Savvakos, Creative Director, OgilvyOne Athens
Giorgos Vareloglou, Business Development Director, isobar & iProspect Greece

The conference is sponsored by Valuecom, with the support of the companies: Athens Tech College, BCA College and Regus. 
Communication sponsors for the conference are Direction Business Network with Adbusiness, Business Today, BusinessNews.gr, Advertising.gr. and HuffPost Greece. The conference is held under the auspices of EDEE, EEDE, ENED, GRECA, ΙΑΒ and SDE.
 
For further information concerning the Conference and how to participate please visit http://gamechanger.gr/digital-marketing-2017/
 

24MEDIA wins over visitors and impressions at the 82nd Thessaloniki International Fair

The participation of 24MEDIA stood out in the 82nd Thessaloniki International Fair, which turned out to be the largest one of the past decade, with numerous participants and great visitor attendance. Competitions, speeches and radio shows broadcast from the specially designed studio, filled the 24MEDIA stand with hundreds of people.

Large crowds, government and opposition officials, members of the European Parliament all visited 24MEDIA’s polymorphic stand, showing interest in the Group’s products and especially in the first edition of the historic newspaper Ethnos, which was re-circulated on Saturday 16 September. More than 800 visitors took part in the trivia quiz organised by News 24/7 and Sport24 and the entrance to the stand in order to win rich and useful gifts from the most popular Media.
 

The newspaper “Ethnos” is back in circulation by 24MEDIA

The newspaper “Ethnos” is back in circulation, as of Saturday 16 September, after its management was taken over by 24MEDIA. The historical publication, founded in 1913, and following two distinct publishing periods, returns with a daily edition (Monday – Saturday), a new logo and renewed design and rich content.

Traianos Chatzidimitriou shall be the General Director, Manos Chorianopoulos, founding member of News 24/7, shall undertake directorship of the “Ethnos”, with Editors-in-Chief Vangelis Delipetros and Kostas Sarrikostas and Babis Papadakis as Consultant Editor.

Tassos Argyros, Commercial Director of 24MEDIA will be responsible for the Commercial Directorship, Alexis Valourdos for the Production Division whilst the Content Advisor for the entire edition of the historical publication is 24MEDIA’s Director of Content, Manos Michalos.

The weekend edition which launches the re-publication of the “Ethnos” will be rich in content with 80 pages, whilst on other days it will have 48 pages, aiming to become a contemporary newspaper based on the journalistic and publishing principles originating from the era when the Press was flourishing and during which the “Ethnos” played a leading role through by reporting on political and social news.
 

24MEDIA on a mission to Uganda together with ActionAid Hellas

In the context of 24MEDIA’s social awareness campaign, a 5-day trip to Uganda took place with the aim of supporting the work of ActionAid Hellas. During the trip 45 foster parents, including 24MEDIA’s Christos Chatziioannou and the photographer Nikolas Mastoras, were responsible for completing the project that had been started last year by ActionAid Hellas in the area, and involved the support of the community’s educational institutions.

In order to record the participation of 24MEDIA in the ActionAid Hellas mission, a daily reporting blog was set up on Oneman.gr, under the category “Tales from Uganda”, with the aim of sharing with the Greek public the extensive work by ActionAid in the area as well as the way of life of the people of this African country through a series of articles and photographs. 24MEDIA’S support towards ActionAid Hellas, doesnot stop here since further content is to be created throughout the Group’s network and there is to be participation in future initiatives too.

Christos Chatziioannou, Head of Native & Branded Content for 24MEDIA stated “Our role is to support and make known the invaluable work offered by Action Aid all over the world. The specific mission was literally a life-changing experience for all the foster parents who found ourselves at the village of Galagala. The content we are producing as a result of the trip is our way of saying thank you to ActionAidd Hellas so that their action may find support from even more members of our society".

Dimitris Maris, President of 24MEDIA, attends the Northern Light Summit

Mr. Dimitris Maris, Chairman of the BoD of the Greek Online Publishers Association (ΕΝΕD) and President of the 24MEDIA Group, accompanied by the Group’s CEO Mr. Stavros Drakoularakos, participated as one of the approximately 100 invitees, in the Northern Light Summit, European Business Leaders Convention (EBLC), held in Helsinki, Finland, between 29 June 2017 and 2 July 2017.

The Northern Light Summit, constitutes one of the most significant international forums at which issues pertaining to international politics and economic circumstances are discussed. This year’s conference was entitled “The New World Disorder: How to save open societies and free markets?”. A variety of issues were discussed concerning among others, the effects of Brexit, the new European economic architecture after the election of Macron, the effects of Artificial Intelligence in the job market and digital growth. There were also held targeted discussions on China, Russia, US-EU relationships, as well as an analysis of the Finnish Productivity Model.

Other participants included Carl Bildt (former Prime Minister of Sweden), Esko Aho (former Prime Minister of Finland), Alexander Stubb (former Prime Minister of Finland),  Lord Mervyn King (former Governor of the Bank of England), Rajeev Suri (CEO Nokia), Joe Kaeser (CEO Siemens), Klaus Mangold (Chairman of the Supervisory Board, TUI) Gideon Rachman (Foreign Affairs Correspondent FT), Alexey Mordashov (Chairman Severstal), Johannes Teyssen (Chairman and CEO EO.N),  Sari Baldauf (Chairman Fortum), Casper von Koskull (CEO Nordea), Robin Nibblett (Director Chatham House), and Marianne Vikkula (CEO Slush).

Silver award for PopCode at the IAB MIXX Awards 2017

PopCode, the ultimate brand on pop culture came away with a silver award at the IAB MIXX Awards 2017, in the “Brand Awareness & Positioning” category.

Framed by a specialized team of collaborators, headed by Thodoris Dimitropoulos, PopCode gives daily insight on pop culture, with primary content, interviews by internationally known personalities of the industry, analysis and live reports form the world’s largest festivals. Its main topics revolve around TV, Cinema, Music, Games, Print and Theater.

Manos Michalos, Director of Content for 24MEDIA, stated: “We are particularly pleased with and proud of PopCode since, from the first year of its operation it has managed to attract an audience and stand out with its quality content. The exceptional result is due to its modern topics, our love and respect towards pop culture, its mobile-first design and a clean environment for readers and advertisers”.

24MEDIA at the SOS Children’s Villages

In the context of its social awareness actions, 24MEDIA employees did voluntary work on Tuesday 20 June, at the SOS Children’s Villages in Vari, in an attempt to improve the daily lives of children in need.

With the fervent participation of volunteer employees the external facilities of the SOS Children’s Villages were painted for the benefit of the children who are hosted at the organization’s central facilities.

Panos Velachoutakos, HR Manager of 24MEDIA stated: “This voluntary work action is part of the company’s SAA and its support of the SOS Children’s Villages. We are extremely pleased with the volunteer work we offered and we are continuing our actions with a blood donation that is to be held for a second time in this year.”