The 2nd Game Changer in Digital Marketing conference organised by 24MEDIA, the country’s largest media Group, and the strategic communications company “Symeon G. Tsomokos”, was concluded on Tuesday 10 October at the central stage of the Onassis Cultural Centre, after having been sold out for a second consecutive year.
More than 650 company executives, sector-experts from Greece and abroad and press representatives took part in the conference. Twenty-one very significant speakers made detailed reference to recent developments in digital marketing and presented the most successful case studies and practices.
Patrick Falconer, Executive Director of New York Times gave the opening speech, presenting ways to attract and retain a “difficult” audience, Panagiotis Giannopoulos, Global Head of Email Marketing for Amazon referred to the factors that constitute an internationally successful email marketing strategy. Marshall Stark, Head of EMEA Display and Video Platforms Go to Market for Google shared with his audience the significance of strategy according to the needs of the consumer public. Malika Sharma, Business Director, Digital Marketing Strategy for Neo@Ogilvy and Kostas Chamalidis Founder & CEO of Digital Minds spoke of the need to create reliable and targeted content as a basic ingredient of a successful digital marketing strategy.
Alexandros Manos, CEO of Valuecom spoke about the value of narrative in digital marketing and discussed with Giorgos Palierakis, Senior Lead Marketing Manager for Philips, how this can be put into effect in current campaigns. Mary Synatsaki and Dimitris Ougarezos, using vibrant and contemporary language, spoke about current sector trends from an influencers’ point of view.
The conference was concluded with a draw amongst the participants, the winner of which was awarded a scholarship for the Msc in Digital Marketing, by the BCA College.
The conference was sponsored by Valuecom and supported by the companies: Globe One, Tempo, Regus, Athens Tech College and BCA College. Contributor: Digitribe Digital Studio.
Communication sponsors for the conference were: Direction Business Network with Adbusiness, Business Today, BusinessNews.gr, Advertising.gr, the newspaper Ethnos and HuffPost Greece. The conference was held under the auspices of EDEE, EEDE, ENED, GRECA, IAB, and SDE.
Further information on the conference can be found on www.gamechanger.gr