24MEDIA, in collaboration with the communications company SYMEON G. TSOMOKOS, is organizing the first conference entitled “Game Changer”, which deals with sport and its business & marketing aspects, on 18 April 2016, at the Athens Hilton hotel.

Internationally renowned and recognizable personalities from the said sector, will state their opinions on critical issues pertaining to the sporting world, such as development opportunities, as well as the necessary steps that need to be taken by the domestic sporting industry, so that it can reach its full potential. Opportunities in the digital age, funding practices through various case studies, new platforms and channels for communicating with fans as well as the role of data analysis, are some of the issues to be discussed during the conference.

Central speakers at the conference include Mr. Jordi Bertomeu Orteu, President and CEO of Euroleague, as well as Mr. Jesus Bueno Pascual, Vice President for Europe, Africa & the Middle East, for NBA.

Representatives of the Greek sporting world, such as Mr. Giannis Farfarelis, Deputy CEO of EPO, Mr. Leonidas Papavasilakis, Commercial Director of KAE AEK, Mr. Makis Asimakopoulos, General Director of the Athens Classic Marathon, will also participate in other subtopics.

Additional contributions will be made by Ms. Mariela Nisiotaki, Performance Analyst for Swansea, Mr. Michalis Katsibras PRO UEFA coach, Mr. Giannis Spanoudakis, BoD member of Stoiximan and Messrs. Giannis Giannouras, former coach of the Men’s Water Polo National Team, Periklis Iakovakis, Athletics Champion and holder of the 8th place in the Beijing Olympics, Alexandros Gerontikos, Country Manager Greece for Sportradar and Giannis Zarotis, Psychologist – Sports Psychologist. 

The conference concerns all those who are professionally involved in the sporting industry, advertising companies and sponsors, marketing specialists, athletes, managing directors of teams, media and advertising executives and all those who wish to expand their knowledge of the specific sector.

Additional information on the full schedule of the Conference as well aas on how to take part, is available at

For more information please contact Ms. Gogo Vlachou at, tel. 210 728 9000