Berlin/Athens 9.10.2013: 24MEDIA, Greece's top digital media group, and nugg.ad, Europe's leading provider of digital brand engagement measurement and advanced audience targeting, are working together to provide improved targeting opportunities for the Greek advertising market. With plenty of popular brands, such as Sport24.gr, News247.gr, Cosmo.gr, Oneman.gr, Contra.gr, Dailymotion.com/gr, 24MEDIA, introduces nugg.ad's solutions, offering innovative practices to advertising brands.
By using nugg.ad tools and solutions, 24MEDIA now has access to detailed target group insights and thus the opportunity to improve its targeting as well as the advertising frequency,while creating fully tailored campaigns. At the same time, nugg.ad offers online “real time” branding research, which significantly broadens the range of tools that are available to online advertisers
Commenting on this key partnership, Fragiskos Monogios, 24MEDIA’s Commercial Director stated: „We are delighted to enter into this strategic partnership with nugg.ad as we strongly believe that our long term success depends not only on our ability to offer an ever more enhanced content experience to our users, but also on our capacity to deliver innovative services to advertisers, which significantly improve their digital communication“
Stéphane Printz, Director of Sales & Business Development at nugg.ad stated: "Nugg.ad is cooperating internationally with the biggest publishers and media agencies offering innovative solutions in digital branding effectiveness and advanced audience targeting. We are very excited that these services are now available in the Greek market through our partnership with 24MEDIA, the most important Greek publisher in Digital Media “.